Arola is the author of the 1970 poster, this time Arola, continues with similar approaches: a full-bodied, natural character, except for his head, with a clown's face, occupying much of the surface of the poster, and in this case also s on a flat background, all red. The labeling of the name of the parties, city and dates is maintained, with calligraphy quite highlighted, creating shadows at its base. Above, the study of the city seems to want to be integrated into the arms of the character.
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CELESTINO CELSO HERN NDEZ : Half Century of Posters of the Carnival of Santa Cruz de Tenerife. From the Winter Holidays to the Carnivals, 1962-2015. Edition of the Autonomous Organization of Fiestas and Recreational Activities of the City of Santa Cruz de Tenerife with the Sponsorship of Mutua Tinerfe a.2016
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Arola was born in Valencia de Alcantara, C ceres, on January 21, 1939. resident in the Canary Islands from 1967 until his death in 1992. As an advertising agent he had a company in Santa Cruz de Tenerife, a publicity, founded by Carlos Arola, in which his daughter Beatriz Arola continues to work. Arola author of the 1970 poster, was a member of the jury of posters of the Carnival of Santa Cruz de Tenerife, 1979, as a member of the Association of Advertising Technicians.
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